Plus Supermarket asked Brandnew to be thé brand architects building a new future proof brandhouse. Strategically a challenge, matching the unique position of the Plus retail brand; Good food, good times. A fine brand house that touch upon unity and diversity in all private label categories. In recent years, we have seen that market conditions for private label have changed significantly. Sharply increased prices due to the geopolitical issues in our backyard together with some impactful crises are piling up. Time to rethink and reposition as the time of a good-better-best private label strategy is far behind us. So back to the drawing board the Brandnew architects and designers delivered a brand new house.
Evolving from a 3 layered classic villa to a young and modernist one layered bungalow. In this house we created several spaces (rooms) for a diverse range of products so you are able to browse and explore. Browse from day to day groceries till unique fresh brands and organic products. A sustainable bungalow which reflects the values of Plus as the most sustainable supermarket in the Netherlands.