When you want to build a strong one brand strategy it all starts with defining the brand itself. The heritage, their DNA, the USP’s and of course the brand promise itself. Based on our interviews, workshops, and findings we created their brand story and a brand book which captures the core and spirit of Hoshizaki. Based on this foundation we worked our way towards the visual identity and marketing audiences. The biggest insight was that in the rather static where everyone looks the same and talks about refrigerators, we would like to focus on the end user and their relation to the equipment. Because working with the best possible equipment helps you to perform better as a professional.

The consumer focus instead of product focus has the aim of making the professionals feel that Hoshizaki understands them and their challenges, creating in this way empathy and so trust. Whether it’s a bar, bakery, restaurant, or hotel, we make you perform better. Based on the Japanese precision, craftsmanship & dedication we created the brand spirit; When cool becomes brilliant.